 | More ARCHIVE 06 07 |
November 21th-23th
St. Petersburg,
"Ambassador" hotel
St. Petersburg,
"Ambassador" hotel
FEATURING:
«Russian game industry in 5 years»
 | Peter Laughton, Electronic Arts |
Computer and videogames market research, gaming audience research 2008
lecture, 45 min
Alexander Sablukov, Gameland
Alexander is an expert in media industry in Russia. He has conducted gaming audience researches in 2006 and 2007.
Casual games: World-Wide Market Overview
lecture, 30 min
Alexander Lyskovsky, Alawar
Alexander Lyskovsky graduated from Novosibirsk State University with a Master's Degree in Computer Science. In 1997, he co-founded Alawar Entertainment, one of the leading publishers of casual games worldwide and the biggest provider of casual games in the Russian segment of Internet.Currently, he's a program advisor for CGA Europe: East, chairman of the ISDEF and a member of Game Developers Club boards. Mr. Lyskovsky is recognized as one of the leading specialists in the Eastern European software market and in digital distribution. He's also the co-writer of the book, 3.5 inches or How to sell your software via the Internet, and many articles on this topic.
Russian game industry in 5 years
keynote, 45 min
Peter Laughton, Electronic Arts
Peter Laughton, (42) has been working for Electronic Arts for 11 years, during which he has built up EA’s business in a range of countries including Holland, Finland, Poland, Czech Republic, Hungary, the Middle East and now Russia. Prior to that Peter worked at a software distribution and production company in South Africa, now Electronic Arts Africa.
Polish Association of Entertainment Software Developers and Distributors as an example of national trade association – member of Interactive Software Federation of Europe
lecture, 40 min
Dominika Urbańska-Galanciak, ISFE
Dominika Urbańska – Galanciak – doctor of sociology and media knowledge graduated from the Institute of Philosophy and Sociology, Polish Academy of Sciences and Warsaw University. Author of the book entitled “Homo players - the styles of video games reception” and many articles concerned videogames as an element of lifestyle, methods of games classification and educational virtues of interactive entertainment software for the youngest children. A member of Pegi Complaints Board by Interactive Software Federation of Europe; member of the Games Research Association of Poland; PR Manager of Polish Association of Entertainment Software Developers and Distributors.
Who Are We Competing Against? Games as a Product
keynote, 40 min
Chris Stanton-Jones, Catapult
Chris has worked in the leisure software industry with Sony PlayStation for 14 years. When he left in September 2008, he held the senior position of Vice President of Distributor (Rest of Europe) Markets.
Game Hardware Sales Analysis
lecture, 20 min
Ivan Pudonin, Acer
Ivan has graduated the physics faculty in Moscow State University. From 2001 to 2002 he has been administrating the retail department in R-Style, after that has been a trade representative in Diline. Since 2004 Ivan is employed in Moscow branch of Acer as a client manager in the sphere of home PCs.
Advertising with games - new media, new opportunities, new challenges
lecture, 20 min
Mikhail Fedorov, Entermedia Direct
As of now Mikhail is the CEO of Entermedia Direct. Before joining Entermedia, for 8 years he has been involved in game development (ÐÑ and consoles) in companies Creat Studios (producer), and then CTXM (executive producer). Before 2000 he was in charge of DTF.ru.
PEGI rating system
lecture, 25 min
Patrice Chazerand, ISFE
Patrice Chazerand has held the position of secretary general of the Interactive Software Federation of Europe (ISFE) since 2002.
The first fifteen years of his career were spent with France’s foreign ministry, six of which at the French embassy to the United States.
In 1989, he was hired by AT&T France as director, public affairs, in the run-up to the opening of European telecommunications markets.
In 1999, he moved to Brussels to establish and run the European office of Viacom, the mother company of Paramount, MTV, CBS, etc.
Advantages of joining ISFE
lecture, 25 min
Patrice Chazerand, ISFE
Patrice Chazerand has held the position of secretary general of the Interactive Software Federation of Europe (ISFE) since 2002.
The first fifteen years of his career were spent with France’s foreign ministry, six of which at the French embassy to the United States.
In 1989, he was hired by AT&T France as director, public affairs, in the run-up to the opening of European telecommunications markets.
In 1999, he moved to Brussels to establish and run the European office of Viacom, the mother company of Paramount, MTV, CBS, etc.
Specifics of console development in Russia
panel, 45 min
Moderator: Mikhail Fedorov, EnterMedia Direct
Panel participants:
Dmitriy Burkovskiy (Nintendo),
Alexander Kharlamov (SCEE),
Alexey Badaev (Microsoft),
Vladimir Vereschagin (Microsoft),
Anton Yudintsev (Gaijin)
Console games marketing specifics in Russia
panel, 45 min
Moderator: Andrey Kuzmin, KranX Productions
Panel participants:
Dmitriy Burkovskiy (Nintendo),
Alexander Kharlamov (SCEE),
Alexey Badaev (Microsoft),
Vladimir Vereschagin (Microsoft)
Fighting against copyright infringement
Yury Zlobin, Russian Shield
Was born in 1968 in Simpheropol (Crimea). Has two higher educations – in economics and law. In 1997 created Russian Shield Association. Since then Yury is the president of the Association.
How did Nancy Drew become popular in Russia?
lecture, 20 min
Ol'ga Latyaeva, Noviy Disk
Olga was born on 20.02.1972 in Moscow. Since 1999 until 2008 she was a marketing director in Noviy Disk, now she is in charge of the publishing department in the company.
From great idea to successful business
lecture, 45 min
Alexander Galitskiy, Almaz Capital
Enterpreneur and investor, founder and president Elvis, «Elvis-Plus», TrustWorks, Elvis Telekom, EzWIM, foudner of venchure fund Almaz Capital Partners, conference Russian TechTour 2004 president.
The future of digital distribution in Russia
panel, 40 min
Moderator: Mikhail Fedorov, Entermedia Direct
Panel participants:
Anton Yudintsev (Gaijin),
Dmitry Aulov (Softkey),
Roman Polyak (Alawar),
Alexander Trifonov (Akella Online)
Fighting copyright infringement in computer sphere
lecture, 20 min
Dmitry Sokolov, NP PPP
Was born in 1959. Dmitry graduated Moscow Electrotechnical Institute of telecommunication. Since 2003 is in charge of non-commercial partnership APP.
Panel with gamers
panel, 45 min
Moderator: Alexander Sablukov, Gameland
Alexander is an expert in media industry in Russia. He has conducted gaming audience researches in 2006 and 2007.
Working with gaming community
panel, 40 min
Moderator: Pasha Romanovski, Gameland
Panel participants:
Dmitry Pluschev (Gameland),
Alexander Kuzmenko (TechnoMir),
Olga Latyeva (Noviy Disk),
Vladimir Vereschagin (Microsoft),
Ivan Bunakov (Buka).
Games based on brands
lecture, 30 min
Tatiana Chernova, Alawar
Tatiana has been working Alawar Entertainment since autumn 2004. In 2007 she has been appointed as a Marketing and PR Director.
Game products business models
lecture, 40 min
Eugene Marchenkov, Microsoft
Eugene is an expert in software development and strategic technologies.
Welcome to the future! Sensation by the company IQ Investment.
presentation, 40 min
George Urushadze, IQ Investment
George specializes in marketing and content in IQ Investment.
lecture, 45 min
All-Russian computer and videogames market research:
1. Volume and trends of computer and videogames market in Russia.
2. Quantity and structure of Russian game audience.
3. Social-demographic characteristics of gaming audience in Russia in 2008.
1. Volume and trends of computer and videogames market in Russia.
2. Quantity and structure of Russian game audience.
3. Social-demographic characteristics of gaming audience in Russia in 2008.
Alexander Sablukov, GamelandAlexander is an expert in media industry in Russia. He has conducted gaming audience researches in 2006 and 2007.
Casual games: World-Wide Market Overview
lecture, 30 min
Casual Games: current situation in the world-wide market. Business cases of casual games development for Russian and foreign publishers for different platforms. Marketing characteristics of casual games audience in Russia and abroad.
Alexander Lyskovsky, AlawarAlexander Lyskovsky graduated from Novosibirsk State University with a Master's Degree in Computer Science. In 1997, he co-founded Alawar Entertainment, one of the leading publishers of casual games worldwide and the biggest provider of casual games in the Russian segment of Internet.Currently, he's a program advisor for CGA Europe: East, chairman of the ISDEF and a member of Game Developers Club boards. Mr. Lyskovsky is recognized as one of the leading specialists in the Eastern European software market and in digital distribution. He's also the co-writer of the book, 3.5 inches or How to sell your software via the Internet, and many articles on this topic.
Russian game industry in 5 years
keynote, 45 min
Russian game industry in 5 years: the high-road and the low-road. Ways to get on the high-road.
Peter Laughton, Electronic ArtsPeter Laughton, (42) has been working for Electronic Arts for 11 years, during which he has built up EA’s business in a range of countries including Holland, Finland, Poland, Czech Republic, Hungary, the Middle East and now Russia. Prior to that Peter worked at a software distribution and production company in South Africa, now Electronic Arts Africa.
Polish Association of Entertainment Software Developers and Distributors as an example of national trade association – member of Interactive Software Federation of Europe
lecture, 40 min
1. Legislative background of forming association
2. First steps of establishing association
3. Statutory aims and the ways of achievement
4. Review of main activities: finished, planned, in progress
5. Awareness of Pegi and Pegi Online – researches and information campaigns
6. Offer for retail as an element of trade responsibility
7. Code of conduct as a tool of co-legislation and an example of business – government agreement
8. Main advantages of establishing national trade association and affiliation to Interactive Software Federation of Europe
2. First steps of establishing association
3. Statutory aims and the ways of achievement
4. Review of main activities: finished, planned, in progress
5. Awareness of Pegi and Pegi Online – researches and information campaigns
6. Offer for retail as an element of trade responsibility
7. Code of conduct as a tool of co-legislation and an example of business – government agreement
8. Main advantages of establishing national trade association and affiliation to Interactive Software Federation of Europe
Dominika Urbańska-Galanciak, ISFEDominika Urbańska – Galanciak – doctor of sociology and media knowledge graduated from the Institute of Philosophy and Sociology, Polish Academy of Sciences and Warsaw University. Author of the book entitled “Homo players - the styles of video games reception” and many articles concerned videogames as an element of lifestyle, methods of games classification and educational virtues of interactive entertainment software for the youngest children. A member of Pegi Complaints Board by Interactive Software Federation of Europe; member of the Games Research Association of Poland; PR Manager of Polish Association of Entertainment Software Developers and Distributors.
Who Are We Competing Against? Games as a Product
keynote, 40 min
- Effective marketing ways to reach the audience: 10 years ago, now, 10 years ahead
- Ways to broaden the gaming audience and attract casual people
- Game marketing in Europe compared to marketing in Russia
- Ways to broaden the gaming audience and attract casual people
- Game marketing in Europe compared to marketing in Russia
Chris Stanton-Jones, CatapultChris has worked in the leisure software industry with Sony PlayStation for 14 years. When he left in September 2008, he held the senior position of Vice President of Distributor (Rest of Europe) Markets.
Game Hardware Sales Analysis
lecture, 20 min
- Volume of sales of gaming PCc in 2006-2008 in Russia
- Trends and growth perspectives
- Reginal sales information
- Which audience is attractive for Acer?
- Marketing for gaming audience: experience and plans
- Trends and growth perspectives
- Reginal sales information
- Which audience is attractive for Acer?
- Marketing for gaming audience: experience and plans
Ivan Pudonin, AcerIvan has graduated the physics faculty in Moscow State University. From 2001 to 2002 he has been administrating the retail department in R-Style, after that has been a trade representative in Diline. Since 2004 Ivan is employed in Moscow branch of Acer as a client manager in the sphere of home PCs.
Advertising with games - new media, new opportunities, new challenges
lecture, 20 min
Advertising in games. Russian experience, Russian examples.
1. Current situation and general market trends
2. Forming a niche with joint efforts. Examples and experience.
3. Partnership for mutual profit: ways to cooperate
1. Current situation and general market trends
2. Forming a niche with joint efforts. Examples and experience.
3. Partnership for mutual profit: ways to cooperate
Mikhail Fedorov, Entermedia DirectAs of now Mikhail is the CEO of Entermedia Direct. Before joining Entermedia, for 8 years he has been involved in game development (ÐÑ and consoles) in companies Creat Studios (producer), and then CTXM (executive producer). Before 2000 he was in charge of DTF.ru.
PEGI rating system
lecture, 25 min
1. Advantages of implementing PEGI rating system
2. How does it work?
3. Difficulties to overcome
2. How does it work?
3. Difficulties to overcome
Patrice Chazerand, ISFEPatrice Chazerand has held the position of secretary general of the Interactive Software Federation of Europe (ISFE) since 2002.
The first fifteen years of his career were spent with France’s foreign ministry, six of which at the French embassy to the United States.
In 1989, he was hired by AT&T France as director, public affairs, in the run-up to the opening of European telecommunications markets.
In 1999, he moved to Brussels to establish and run the European office of Viacom, the mother company of Paramount, MTV, CBS, etc.
Advantages of joining ISFE
lecture, 25 min
1. The reasons for establishing the professional industry association
2. Advantages of joining ISFE
2. Advantages of joining ISFE
Patrice Chazerand, ISFEPatrice Chazerand has held the position of secretary general of the Interactive Software Federation of Europe (ISFE) since 2002.
The first fifteen years of his career were spent with France’s foreign ministry, six of which at the French embassy to the United States.
In 1989, he was hired by AT&T France as director, public affairs, in the run-up to the opening of European telecommunications markets.
In 1999, he moved to Brussels to establish and run the European office of Viacom, the mother company of Paramount, MTV, CBS, etc.
Specifics of console development in Russia
panel, 45 min
1. Which Russian-developed games have been released on consoles since their launch? How many games have been released in Russian language?
2. Which practical measures are Russian representative really able to make for a local developer?
3. How do platform holders support third-party developers in Russia?
4. Localizing games for consoles: work specifics, creating local content
2. Which practical measures are Russian representative really able to make for a local developer?
3. How do platform holders support third-party developers in Russia?
4. Localizing games for consoles: work specifics, creating local content
Moderator: Mikhail Fedorov, EnterMedia DirectPanel participants:
Dmitriy Burkovskiy (Nintendo),
Alexander Kharlamov (SCEE),
Alexey Badaev (Microsoft),
Vladimir Vereschagin (Microsoft),
Anton Yudintsev (Gaijin)
Console games marketing specifics in Russia
panel, 45 min
1. Console market in Russia: volume and growth perspectives, sales structure, target audience characteristics, game preferences
2. Distribution: work specifics with retail chains, sales specifics in Russia
3. Successful marketing campaigns in Russia
4. Marketing channels in Russia
2. Distribution: work specifics with retail chains, sales specifics in Russia
3. Successful marketing campaigns in Russia
4. Marketing channels in Russia
Moderator: Andrey Kuzmin, KranX ProductionsPanel participants:
Dmitriy Burkovskiy (Nintendo),
Alexander Kharlamov (SCEE),
Alexey Badaev (Microsoft),
Vladimir Vereschagin (Microsoft)
Fighting against copyright infringement
1. Falsity of assumptions that the government has to fight crime infringement without copyright owners initiative and participation.
2. The necessity of understanding serious differences in aims and tasks of the government and copyright owners in control of copyrights.
3. Creating and organizing work of departments for fighting crime
4. Difficulties and problems to overcome
2. The necessity of understanding serious differences in aims and tasks of the government and copyright owners in control of copyrights.
3. Creating and organizing work of departments for fighting crime
4. Difficulties and problems to overcome
Yury Zlobin, Russian ShieldWas born in 1968 in Simpheropol (Crimea). Has two higher educations – in economics and law. In 1997 created Russian Shield Association. Since then Yury is the president of the Association.
How did Nancy Drew become popular in Russia?
lecture, 20 min
Successful marketing in Russia: Nancy Drew series
Ol'ga Latyaeva, Noviy DiskOlga was born on 20.02.1972 in Moscow. Since 1999 until 2008 she was a marketing director in Noviy Disk, now she is in charge of the publishing department in the company.
From great idea to successful business
lecture, 45 min
How to organize successful business? What kind of people can form a successful company? Rules of business behaviour. Magic numbers of IT-business. How to sell your products and your company? Business-plans and communicating with investors.
Alexander Galitskiy, Almaz CapitalEnterpreneur and investor, founder and president Elvis, «Elvis-Plus», TrustWorks, Elvis Telekom, EzWIM, foudner of venchure fund Almaz Capital Partners, conference Russian TechTour 2004 president.
The future of digital distribution in Russia
panel, 40 min
- Digital distribution market in 2008: volume, sales leaders, audience characterisics
- Technologies and trends
- Business models: difficulties
- Payment methods
- Marketing of digital distribution
- Relations with copyright holders
- Technologies and trends
- Business models: difficulties
- Payment methods
- Marketing of digital distribution
- Relations with copyright holders
Moderator: Mikhail Fedorov, Entermedia DirectPanel participants:
Anton Yudintsev (Gaijin),
Dmitry Aulov (Softkey),
Roman Polyak (Alawar),
Alexander Trifonov (Akella Online)
Fighting copyright infringement in computer sphere
lecture, 20 min
1. Common analysis of different copyright infringement cases
2. Internet-piract - problems, possible ways to improve law base
2. Internet-piract - problems, possible ways to improve law base
Dmitry Sokolov, NP PPPWas born in 1959. Dmitry graduated Moscow Electrotechnical Institute of telecommunication. Since 2003 is in charge of non-commercial partnership APP.
Panel with gamers
panel, 45 min
All summit participants can ask gaming products consumers all kind of questions
Moderator: Alexander Sablukov, GamelandAlexander is an expert in media industry in Russia. He has conducted gaming audience researches in 2006 and 2007.
Working with gaming community
panel, 40 min
1. Working with gaming communities -- channels and forms of interaction
2. Role of profile media in promotion of game products
2. Role of profile media in promotion of game products
Moderator: Pasha Romanovski, GamelandPanel participants:
Dmitry Pluschev (Gameland),
Alexander Kuzmenko (TechnoMir),
Olga Latyeva (Noviy Disk),
Vladimir Vereschagin (Microsoft),
Ivan Bunakov (Buka).
Games based on brands
lecture, 30 min
One of the popular trends in the game industry is to create games based on films, animations, comics and TV series. How does it work out in reality?
Tatiana Chernova, AlawarTatiana has been working Alawar Entertainment since autumn 2004. In 2007 she has been appointed as a Marketing and PR Director.
Game products business models
lecture, 40 min
- Overview of Microsoft technologies for creating games: XNA (platfroms: PC, XBOX 360, Zune) and Silverlight (plarform: Web)
- Market overview: games based on technologies, financial information
- Games monetization and Microsoft support
- Market overview: games based on technologies, financial information
- Games monetization and Microsoft support
Eugene Marchenkov, MicrosoftEugene is an expert in software development and strategic technologies.
Welcome to the future! Sensation by the company IQ Investment.
presentation, 40 min
Presentation of the trade-robot GameShock (or just a sensational product) by IQ Investment company
George Urushadze, IQ InvestmentGeorge specializes in marketing and content in IQ Investment.
«Every year this industrial event sets trends for Russian game industry development. Clear focus of GISR is what many other game conferences are lacking of.»
 | Mikhail Fedorov CEO, Entermedia Direct |
