Conference agenda

Main topics of GIS Russia 2008 concern the rapidly growing Russian game industry and its place in the international market.

Three-day program features lectures from Russian and foreign speakers. Conference agenda is formed by Advisory Board.

The agenda is split into three days according to topics:

November 21
RUSSIAN GAME MARKET: FACTS, TRENDS, FORMING OF AN INDUSTRY ASSOCIATION

- Market analysis: scope of market, segments shares, companies shares, console market penetration and growth rates of this niche, audience analysis.
- Sales channels: retail strategies, number and quality of outlets, statistics by regions, TOP 10 products by platform, comparative sales data. What is important for games retail? How are original orders made?
- Consoles in Russia: paths of development and market perspectives, install base for consoles in Russia and other countries, sales statistics of title sales in Russia and abroad, pros and cons of developing console games in Russia.
- Console-dedicated development: practices of Russian key studios from business perspective, pitfalls and opportunities. How to develop the field of console projects in a software company?
- Online games: scope of market, trends, audience, prospects of growth, online games development in Russia, various business models.
- Casual games: scope of market, trends, business cases of Russian casual games development studious including projects for foreign publishers, features of work with foreign portals, marketing profile of Russian audience.
- Development strategy of online sites: game as a pipeline. Will online and casual merge?
- Prospects of development in Russia: possible ways of development of entertainment software studios in Russia, various business models, market niches, working directly with foreign publishers, features of cooperation.
- Growth of Russian market and establishing an industry association in Russia to deal with topical problems. Reasons to establish an industry association in Russia:

• the establishment of similar association in Poland as an example
• benefits of joining ISFE for Russian association
• PEGI ratings

- Main challenges which game industry companies are facing.
- Analysis of 'gamers hardware' sales and relevant trends: ratio by region, figures and facts.


November 22
GAMES MARKETING AND SALES IN RUSSA AND ABROAD

- Scope of digital distribution: present Russian services and their practice.
- Marketing in movie industry: exchange of experience, marketing of movie projects from the games perspective.
- Best practices — sharing know-how (cases/workshops):

• successful marketing in Eastern Europe
• examples of successful marketing in Russia: local and foreign projects in Russian market.

- Cultural features: what genres and types of games are most demanded in Russia, which markets are similar to Russian and which are not.
- Taking advantage of traditional and alternative media, new promotion techniques, success stories.
- Creating and managing gamer communities.
- Consumer panel. Open focus group with gamers.
- Media representatives panel. Practice of TV advertising in Russia and abroad.


November 23
INVESTMENTS AND PROJECT FINANCING

Eastern European and Russian cases.
Investment section for developers.
Presentation of projects to prospective investors.